I have a strategic digital marketing mindset and understand how to identify and reach target audiences, tailor marketing efforts, create engaging content, and analyze results to optimize and drive results.
Take a look around to see what I've done and where I've been. Then let's talk about what I can do for you.
Hi. I'm Linda.
A LITTLE ABOUT ME
I offer 10+ years of digital marketing experience and a solid background of driving results for businesses of all types and sizes -- from startups to well-established brands, including AT&T Inc., Microsoft, Crocs, Inc., Match.com, and Classmates.com.
I have a passion for blending data-driven analysis with creative thinking to build engaging experiences, measure performance, and optimize journeys. Through my expertise, I've successfully improved campaign KPIs, generated leads, and boosted sales.
I stay updated with the latest digital marketing trends and techniques, constantly improving my skills to deliver results. There's nothing I enjoy more than helping businesses thrive in the digital world and would love to bring my expertise to your organization.
There's more. Check out my resume for details.
MY RESUME
What can I do for you?
2012 - 2015 | Senior Merchandising Manager, Digital: Managed online offer and promotions execution for U-verse TV, Internet, and Phone. Key focus areas: landing page management, brand and offer messaging, content authoring and editing, customer experience, and site optimization.
2017 - Present | Lead Marketing Manager, Digital: Drive digital marketing strategy for the small business segment on att.com. Key focus areas : site merchandising, offer execution, content strategy, landing page development, mass marketing partnership and alignment, personalization, customer experience, and optimization through analytics.
Content Strategy & Email Marketing: Managed online content across Crocs.com (merchandising, catalog, UI, help) while also managing product video and email marketing programs. Key focus areas: marketing and catalog content, SEO/PPC copy, UI text, product videos, email marketing strategy and execution, and analytics.
2015 - 2017 | Lead Marketing Manager, Digital: Led the digital marketing strategy for the newly launched AT&T Fiber product on att.com. Key focus areas: new market launches, brand management, offer execution, segmentation and targeting, content strategy, customer experience, cross-channel leadership and partnership.
Digital Strategy and Execution | Online Merchandising | Product Marketing | Content Strategy | Email Marketing | Copywriting | B2C + B2B Web Analytics | Site Optimization | Targeting & Personalization | Customer Experience Optimization | Acquisition | Cross-functional Collaboration | Omnichannel Marketing
Consultant, Digital Content Strategy | As a consultant with AT&T, I worked with AT&T Premier Business Team to create and manage all online device sales and marketing content. For Microsoft, I developed UI text for the first Windows Phone launch. Key focus areas: catalog copy, online merchandising, UI text and wireframes, help content, mobile and app content.
Site Merchandising Manager | Managed merchandising strategy and content for online display category, marketing Microsoft's catalog of online advertising tools to advertisers. Key areas of focus: online merchandising, creative direction, messaging, resource and launch management, editorial calendar management, web analytics.
Copywriter (merchandising, email, UI) | Wrote copy and drove content strategy for online marketing and merchandising, email marketing, and new product/feature launches. Additional focus areas: branding, SEO, UI text, help/support, and upgrade sales messaging.
Digital Consultant/Strategist | Worked as a consultant or full-time employee with a variety of high profile companies to provide copywriting and content development and management services for marketing initiatives including catalog, online, direct mail, print, email, and more.
AT&T
2012- Present
Crocs, Inc.
2011 - 2012
Microsoft | AT&T
2009 - 2011
Classmates.com
2004 - 2007
Microsoft Advertising
2007 - 2008
Eddie Bauer, Match.com, JCPenney Corp., InfoUSA
Pre-2004
Projects
Check out a few samples
Rather than continuing to tell you what I can do, why not take a look for yourself? I’m proud of all my previous projects, and believe the success I’ve managed to cultivate in the past speaks for itself. Follow the link below to see some of my work.
RECENT BIG WINS
Led strategic development and launch of small business private offers, targeted promotions driving up to 80% higher conversion rate and 35% higher average order value.
Drove targeted banner launch on small business site, resulting in 200% higher click-through rate and 334% higher conversion rate.
Achieved 139% online consumer AT&T Fiber sales target, consistently increasing MoM sales by 15% to 34%.
Managed online rebrand of AT&T Fiber and shift to responsive web design, resulting in click-through rate increase from 16.1% to 62% and conversion rate from .27% to 1.15%.
Led online launch of AT&T Fiber to 40+ markets, growing customer base from less than 800K homes to over4 million in under 2 years.
Linda Rains
Ready to chat about what I can do to help you? Let's connect.
Email me: linda.rains@gmail.com
Find me on:
GET IN TOUCH
